

Our mission
We support the farmers
Coffee farmers are suffering - 120 million people around the world rely on coffee for their livelihoods and 80% of them live in poverty.
We think we can end coffee poverty worldwide through the first-of-its-kind Living Income Pricing initiative that ensures a sustainable livelihood for farmers beyond any certification program currently.

We often get asked if our environmentally friendly roasting techniques have any impact on the cup taste. (Spoiler-it does not)
Don't just take our word for it, James Hoffman winner of the world barista championship and credited as a pioneer of Britain's third-wave coffee movement, can't tell the difference either!
Cup taste
Roasting with fossil fuels is not sustainable. Every year, 41 billion pounds of carbon are produced by roasting coffee alone, affecting our climate and threatening the future of coffee farms. Along with Bellwether, we are helping to eliminate billions of pounds of CO2e
Electrifying the coffee industry
